Tourism Summit Toolkit: Free Resources

Plan, connect, and grow with resources designed for the Salem region. Below you’ll find key materials and opportunities curated by the Travel Salem team to help guide your organization through the coming year and beyond.

2024–25 annual report

Through strategic campaigns, partnerships, and storytelling, Travel Salem’s 2024–25 destination marketing and development initiatives inspired visitation and strengthened our tourism ecosystem. From sports and leisure marketing to digital media, PR, and trade shows, every program worked in sync to build awareness, foster collaboration, and deliver measurable results that fuel our region’s continued growth.

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Strategic Plan

Travel Salem’s 2025–2030 Strategic Plan charts a bold course for the future of the Mid-Willamette Valley’s visitor economy. Centered on Destination Marketing, Destination Management, and Organizational Optimization, the plan prioritizes data-driven sports and leisure marketing, deepened community engagement, and collaborative partnerships that strengthen our region’s competitive advantage and long-term sustainability.

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Reach Thousands of Travelers

Visitors Guide Listings

Secure your spot in Travel Salem’s 2026–27 Visitors Guide, with 120,000 distributed this is the region’s premier publication showcasing the best of Salem and the Mid-Willamette Valley. Professionally produced and distributed to 800+ locations across Oregon, Washington, California, and British Columbia, this beautifully designed magazine features stunning photography and curated stories that inspire exploration.

Make sure your business is part of this go-to resource for locals and visitors alike. Reserve your space today by clicking the link and completing the form.

Resource Toolkit

10 things every new marketer needs to know

Overview of Marketing for Beginners