Thursday November 6, 2025
10am - 4:30pm (Buffet Lunch)
Salem Convention Center
200 Commercial Street SE, Salem, OR
Join industry leaders, small businesses, community organizations, and hospitality pros at the Mid-Willamette Valley Tourism Summit for a high-energy day of ideas, connection, and action. This year’s theme—Be the Change: Transforming Tourism Together—invites us to look inward, embrace fresh thinking, and take bold steps that shape the future of our region’s visitor economy.
SESSION: AI-Harness its Full Potential (Pre-registration required)
Artificial Intelligence is no longer a buzzword—it’s a practical tool that can transform the way you work. In this interactive session, experts from Travel Oregon and Miles Partnership will demystify AI by teaching hands-on techniques with today’s most popular platforms. Speaking in plain language and sharing real-world examples, they’ll show you how AI can boost efficiency, streamline operations, and elevate your business to the next level. Attendees will walk away with actionable skills and fresh ideas they can immediately put into practice. (Space Limited - Pre-registration required)
SESSION: Understanding the Tourism Ecosystem & Unleash Opportunities (Pre-registration required)
Tourism thrives on collaboration—and the Willamette Valley is rich with examples of how partnerships fuel progress. In this dynamic panel, representatives will share real-world stories a practical strategies of how they leveraged the tourism ecosystem to connect with partners, secure funding, and access resources that advanced their missions. Attendees will leave with inspiration, proven approaches, and a toolbox of resources to help strengthen collaborations, expand reach, and unlock new opportunities for growth. (Space Limited - Pre-registration required)
Celebrate the visionaries and game-changers whose efforts are shaping the tourism landscape in Salem and the Mid-Willamette Valley.
200 Commercial Street SE Salem, OR 97301
| 9:30am | Chamber Check-In |
| 10:00am | Regional Chamber and Tourism Committee Coffee |
| 10:15am | Summit Check-In / Networking in Santiam Ballroom Foyer |
| 11:00am | Buffet Lunch Opens in Santiam Ballroom Foyer |
| 11:30am | Welcome & Introduction in Santiam Ballroom 1-3 |
| 11:40am | State of the Industry Presentation in Santiam Ballroom 1-3 |
| 12:10pm | First Half MOPO Awards in Santiam Ballroom 1-3 |
| 12:40pm | Networking Opportunity in Santiam Ballroom 1-3 |
| 1:00pm | Breakout Sessions (Space Limited - Pre-registration required) SESSION: AI-Harness its Full Potential Artificial Intelligence is no longer a buzzword—it’s a practical tool that can transform the way you work. In this interactive session, experts will demystify AI by teaching hands-on techniques with today’s most popular platforms. Speaking in plain language and sharing real-world examples, they’ll show you how AI can boost efficiency, streamline operations, and elevate your business to the next level. Attendees will walk away with actionable skills and fresh ideas they can immediately put into practice. (Space Limited - Pre-registration required) SESSION: Understanding the Tourism Ecosystem & Unleash Opportunities Tourism thrives on collaboration—and the Willamette Valley is rich with examples of how partnerships fuel progress. In this dynamic panel, representatives will share real-world stories and practical strategies of how they leveraged the tourism ecosystem to connect with partners, secure funding, and access resources that advanced their missions. Attendees will leave with inspiration, proven approaches, and a toolbox of resources to help strengthen collaborations, expand reach, and unlock new opportunities for growth. (Space Limited - Pre-registration required) |
| 2:20pm | Networking Break in Santiam Ballroom 1-3 |
| 2:40 pm | Keynote: Christopher "Coach" Rivers in TBD From coaching to global leadership roles at Adidas and Reebok, Christopher Rivers has worked as a brand athlete manager in the careers of NBA All-Stars, MVPs, and future Hall of Famers while building a career as a respected executive and motivational coach. In this inspiring keynote, He’ll show how trust, accountability and valued collaboration—plus candid self-reflection— can unlock transformative growth., Expect plain-spoken, real-world tactics you can put to work immediately. |
| 3:30pm | Second Half MOPO Awards in TBD |
| 4:10pm | Conclusion & Door Prizes in TBD |
Partnership and Engagement Manager
tina@travelsalem.com
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