Sports Impact Award

SALEM MARION BERRIES
In their inaugural season, the Marion Berries baseball team hit it out of the park—bringing regional fans together, driving economic impact, and strengthening community pride through sports.

Hospitality Excellence Award

BROOKS WINERY
Brooks Winery redefines Oregon wine country hospitality, blending sustainability, innovation, and heartfelt service to create unforgettable guest experiences.

Outstanding Cultural Impact Award

SALEM RIVERFRONT CAROUSEL
A beloved downtown landmark, the Carousel continues to inspire joy, craftsmanship, and community connection for generations.

Lifetime Achievement Award

IRENE BERNARDS, TRAVEL SALEM
We were thrilled to surprise Travel Salem’s very own Irene Bernards with the Lifetime Achievement Award in recognition of her nearly 40 years of dedicated service to Travel Salem and the Oregon tourism industry.

The “Irene Bernards” Lifetime Achievement Award

NADINE OBERNOLTE
From Croissant & Company to The Grand Hotel, Nadine’s 60 years of hospitality and heartfelt service have shaped Salem’s tourism story.

100 Years of Growth Award

SCHREINER'S IRIS GARDENS
Celebrating a century of color and cultivation, Schreiner’s continues to attract tens of thousands of visitors each spring to its world-renowned gardens.

Innovation & Collaboration Award

LA FAMILIA CIDER HOUSE & AZULS TACO HOUSE
Two family-run businesses joined forces to create a thriving partnership rooted in shared values, culture, and community.

Excellent Visitor Experience Award

OREGON GARDEN RESORT
A cornerstone of Silverton tourism, the Resort delivers warm hospitality and connects visitors to the beauty of the Mid-Willamette Valley.

Most Oregon Part of Oregon Award

AUSTIN MCGUIGAN
A longtime Travel Salem leader, Austin’s vision, humor, and dedication have shaped the growth, identity, and spirit of our tourism community.